Here’s what will help you blast your profile:
Connect Instagram to other networks
Connecting Instagram with other networks gives your posts a wider reach, makes your post work easier, and increases the chances of being discovered by more people.
Doing this is very simple: with each new publication, Instagram offers the possibility of sharing the post in other networks, such as Facebook and Twitter. Your only job will be to select the networks you want to share with.
If your phone or tablet is not yet logged in to the networks in question, a brief authorization is required. Nothing complicated or time-consuming.
This simple integration can put your content in front of many other people, as well as encouraging your followers from other networks to track your posts also on Instagram.
Hashtags have already become commonplace on all social networks, so it is only natural that brand profiles also make use of them. These markings serve to focus all posts on a certain subject.
So by using them, you make it easier for people who are not familiar with your business to discover your content through the subject filters that interest you most, which increases your chances of gaining followers.
But you have to understand how to use this feature in the right way, since most users still do not know how to do this. The first error when using hashtags is to put the “#” sign after the word you want to highlight (for example “marketing #”) and not before (“#marketing”).
Do not overdo using dozens of hashtags, this can frustrate users and decrease engagement. Only use markup that relates directly to the posted image or video. Also, you can also use the first comment to put some tags.
Post interesting photos to your audience
What interests your audience? With what type of publications do most of the followers engage better? It is critical to know what fans of your brand please, in order to publish only material that is interesting to them.
In fact, your entire content marketing strategy needs to be based on the idea of generating value for the public. That is why one of the first steps in putting together a strategy of the type is to create a persona, the representation of your ideal client.
This persona, which will serve as the North of all its strategy, is created with the objective of helping to create relevant and attractive contents that stimulate consumption and interaction. Without quality content, nothing will make your profile maintain a good following.
Regularity is one of the key elements of success in digital marketing, which certainly includes your Instagram strategy.
Many brands start at full throttle, but they slow down and fail to see results at work.
Posting once a day is enough to keep an engaged audience, and it will be much better than posting 7 times in a day to make up for a whole week without any post.
Also, test until you discover the best days and times to post, always thinking about what will have the greatest impact and reach among followers.
Finally, do not just make your own posts, but interact with others: make comments, browse other posts, follow different people. All this helps to create a better and closer relationship with the public.
Remember what we talk about how engagement is more important than the number of followers, in and of itself? So it is crucial to motivate your followers to engage more with each post. This will contribute to Branding and attract even more people to your profile.
Do not expect content to be the only motivator for followers to interact with your publications. An animated invitation makes all the difference to motivate them.
In addition to well-chosen CTAs to encourage comments and tastings, answer anyone who interacts with your posts, even if they are critical. A good dialogue can put people in their favor, and even change the opinion of those who did not like the brand.
Invest in Sponsored Posts
Sponsored posts may not be the center of your strategy, but they work very well as a way to complement and boost the results of your content.
While organic growth is always more interesting in view of the long run, sponsored blog posts have the role of speeding things up as long as they follow the right steps.
A good audience segmentation added to the right post can bring excellent engagement as well as many new followers.
To make sure the tactic works, try to push publications that have already made success with your current followers, or at least similar formats.
Bet on various types of content
Instagram is a good channel for exercising creativity. Although supposedly limiting the posts to videos and photos, this represents a very wide variety of alternatives.
Try different types of images to see what works best. See what your competitors often post, and think about giving a different twist on what has already proven successful.
Use Stories not only to post photos, but also to make short video series, or to promote polls and stimulate direct message conversations.
Develop an editorial calendar
Your digital marketing strategy probably involves more than just the Instagram profile. It takes a broad look not to abandon other strategies and risk losing money.
So, how to do everything we are talking about here without leaving aside other activities, nor getting lost with deadlines? The best way is to create and follow an editorial calendar.
Planning your publications in advance and automating postings using the right tools will give you enough time to accomplish other tasks while your profile continues to pound.
Post scheduling is one of the features that Bume offers to ensure your profile continues to deliver results in a simple, automated way.
Monitor the results
Instagram business accounts already have accurate reports on your profile results over time. Be sure to make use of this help. Monitoring the results is vital to ensuring that your entire content plan works and brings return on the investment made on the network.
In addition to Instagram’s own metrics, it’s worth looking for market surveys that show the results of other companies in a position similar to yours to have a good benchmark.
It is also worth investing in dedicated analysis tools in addition to the native social network resources. Whether it is to have an integrated view of the company’s other tactics, or just to have more advanced data about it.
Hire an automation tool
With an automation tool from Instagram you can optimize your day to day to focus on the last 9 topics.
In addition, with this tool you gain real followers quickly and without losing commitment. Bume is an automation tool and will be able to help you on several fronts:
- Conquest of new followers;
- Scheduling of publications;
- DM automatic;
- And much more!
How to increase the number of followers in Instagram using Bume
Bume is a very simple system that helps you to gain followers on Instagram without buying fake or inactive profiles. On the contrary, the proposal is precisely to find people who would benefit from your content and connect them with your profile.
It works very simply:
- You register on the site.
- Connect your account.
- Define your target audience.
Bume automates your interactions and increases the visibility of your profile, attracting more followers.
Does this automation happen in what way? Bume can follow, stop following, enjoy publications and even send direct messages for you in order to put your profile closer to the people that fit the defined profile.
Winning followers on Instagram is the first step to boosting your digital strategy on one of today’s top social networks. Have a good planning, follow the tips shown here and do not buy followers. With patience and careful execution, your digital strategy will remain strong for a long time.
Test the Bume for free for 5 days and see the positive results in minutes!