If you use an automation tool in Instagram, you’ve probably come across warnings that may sound like something that is against Instagram Ads. There is a line of thinking in digital marketing that puts these two resources on a war footing, saying that you should choose just one of them to bomb your Instagram. But the real success in pursuing real and engaged followers happens when you know how to reconcile Instagram Ads and automation.
First let us better understand what each of these terms are. Starting with the easiest and most accessible path to any profile on Instagram, its native advertisement, Instagram Ads.
An abbreviation for the word advertising, which in English means advertising, Instagram Ads works in much the same way as pushing on Facebook. You can push a post strategically, keeping an eye on your audience without even leaving the standard navigation screen of your profile.
Instagram Ads offers ways for you to make a paid advertisement that appears “magically” on the people’s timeline or even between one and another stories. However, ads do not appear randomly. Through in-depth segmentation, companies can target their parts to potential customers. As a true piece of advertising, driven content shows a clear warning to the user that it has been sponsored.
In addition to having a business profile to use Instagram Ads, you must have an account linked to Facebook. There, it will be necessary to make a registration to direct the charges for the ads, which can be paid by credit card or ticket.
Now you will begin to realize how automation on Instagram has much more similarities than differences with Instagram Ads, quoted above. The two must walk together and not be viewed as incompatible alternatives in their digital marketing strategy.
Anyway, let’s cite a difference: automation needs an external tool to work. For this, it is necessary to register your profile inside another platform. There are several on the market and we indicate the Bume, which has high ability to maximize your interaction and achieves results even within the five-day free trial.
We have here our first resemblance: automation tools act in the same way as Instagram Ads when it comes to finding results and engaging Instagram in your business. Within the tool you will define the profile of your persona and automation will take care of the interaction actions necessary for the public to find you.
The difference in this process is mainly in the middle of how both will achieve the goal in common. While Instagram Ads causes specific content to appear on the persona’s timeline, automation interacts with it, following, enjoying photos, commenting, and sending direct messages.
But can I use both at the same time?
The two ways to increase the visibility of your Instagram profile are not incompatible. That is, you can use automation while sponsoring your most strategic posts.
After all, the two goals are very different and both give great results! The point is that using sponsorship on Instagram at the same time as an automation means two simultaneous costs. So what’s the best option?
Instagram Ads or Automation: what is the best option?
If your company’s budget does not allow you to enjoy both of these benefits, it’s worth choosing one of these options. But which?
With ads, you get a good immediate result. A sponsored post can get a lot more tanned than the other profile content. However, you may not get any long term results. That’s why you need to be aware of vanity metrics. That is, getting very worried about numbers that will not bring you any return on sales.
Automation is built for optimal long-term results. Your profile will start following new people and gaining new and targeted followers. At the end of a period of one month, for example, you can win up to 5000 new followers. Have you ever imagined that in a year? And the return on sales will be commensurate with this growth because the reference profiles will be targeted by you.
Also, unlike ads, you’ll get new people engaged with your profile, not just a post. Then the relationship will be much more lasting than just an image.
The result that you will conquer with the ads is directly related to the investment you will make. The higher the amount, the greater the result. And for those who need to choose between Ads or automation, the money is not released, right?
In the case of automation, the investment does not interfere with the result. When choosing the monthly plan of the Bume, for example, the value will be fixed and does not influence the result.
Here’s our tip: Instagram Ads and automation are friends and were made to go together!