Instagram is undoubtedly one of the best social networks to be present today. Although very simple, the network has managed to create an impressive engagement and reach more than 800 million active users.
From small businesses to multi-billion dollar brands, they are in the social network, and use it to strengthen customer relationships, promote content, and even direct sales.
As with any social network, having positive results on Instagram depends directly on your ability to create an audience and cultivate fans.
If you do not know where to start, let us show you everything you need to know to gain followers on Instagram and make your profile pound. Come on!
A little bit about Instagram
First of all, let’s talk a bit about Instagram numbers: Of the 800 million active users we mentioned at the outset, 500 million access the network every day.
80% of Instagram accounts follow some business profile, which proves how the network promotes a close relationship between users and their favorite brands.
The simple and uncompromising format of the posts, which comes down to short images and videos, makes the use of Instagram nice and simple even for those who do not have a great deal of familiarity with technology.
The filters and adhesives that can be used in the publications are attractive aside, and help give a professional touch even for those who do not have great knowledge about photography.
Finally, Stories, a feature in which an image or video story goes online for only 24 hours before being deleted, has won the hearts of the public, and is used by 300 million people and brands every day.
If you have something that Instagram makes clear is that connecting better with your audience, creating an engaged audience and attracting customers through social networks does not depend on a super production or a robust marketing budget.
In fact, just know how to use the resources and tools available well. Also, it is important to get away from some mistakes, like buying followers. Here’s why doing this is not a good idea.
There is no denying that Instagram has incredible strength, and can be instrumental in a company’s success with digital marketing. Because of this, many decide to take a shortcut, and buy followers to speed up their results.
But, breach of terms is not the only reason. An account on Instagram – or any social network – does not depend on the number of followers to be successful, but on engagement.
It’s better to have 100 followers engaged than 1000 who do not interact with your posts and do not care about your brand. And which of these two types do you think are sold?
Do not forget that the idea of being on social networks is to create a community around your brand and your products, not just maintain an appearance of authority.
When the number of followers increases, but aspects like engagement and conversion do not improve at all, you have a false idea of progress.
So when the follower base is monitored in isolation it becomes more of a vanity metric, because that’s not what really makes the difference in a successful strategy.
These metrics are indicators that pass an illusion of results, but that do not generate real value to achieve the goals of the brand.
So one more reason not to buy followers: this will only offer vanity metrics, which will take your planning from the rails.
10 actions you need to take to win followers on Instagram
There is not just one thing that makes someone win many followers. In fact, it is best to bet on a set of actions, which will strengthen your brand, give visibility to your profile and gradually grow your audience.
With that in mind, we separate a list of 10 items that you need to pay attention to. Some should be done every day, others eventually. The key is keeping a consistent strategy.