Instagram Automation: Everything You Need to Know
What’s behind Instagram profiles that thrive? Undoubtedly, it’s a combination of excellent content and management tools that make it easier and more productive for those who work with social media marketing.
But what they do not tell you is that an automation tool on Instagram can make all the difference in your strategy and leverage the reach of what you publish.
Want to understand how? Your doubts are over! We have gathered here everything you need to know about this subject.
- The benefits of automating
- Automation on Instagram is not a follower purchase!
- What is the best automation tool on Instagram?
- Click on any subject above to jump to the topic.
- How Instagram Automation Works
Erroneously confused as spam or something that is banned by the social network, automation in Instagram is widely used because it is an excellent solution for anyone who wants to see the efforts of producing content generating results faster.
Do you know that part of the social media professional routine that includes repetitive manual actions? Following followers of hashtags and profiles that have similarity to what you post, send direct messages to those who follow you and enjoy images of who will like your content are important things but can be automated.
How is this done? From a tool for automation in Instagram, a very simple software to use.
And to ensure that automated activities deliver results, it is essential that actions for that business or personal profile be configured correctly in the tool. These settings are:
- Define profiles, hashtags, interests, and locations to get you started, which requires you to understand who your audience is, where they are, what they consume, and what they like;
- Define the content of the direct messages to be sent to the new followers of your profile.
With this information, the automation tool is ready to follow and interact with profiles that have affinity with your content.
The logic is simple: by interacting with other profiles you get them to know your name and, if you are interested in the subject you are addressing, they will follow you as well.
In addition to the direct search for the name or hashtags included in your photo, potential followers will be able to find you because you have shown them that it exists. In this way, you accelerate the growth of your profile by approaching who may be interested in what you post.
But automation on Instagram still gives you other advantages!
The benefits of automating
Yes! The first advantage is to boost your profile growth, gaining more followers and more engagement on Instagram. But beyond that, automating allows you to:
- higher productivity – since manual actions consume a lot of time from the professional that manages social media;
- more organization – how you can schedule publications, your editorial calendar will be followed;
- increased tastings and real comments in your images – when your profile becomes better known by people who have an affinity for that type of content, the consequence is more interactions with your images, videos and stories;
- access to Instagram profile growth reports – knowing how well your profile is growing and which choices have brought the best results are relevant data for deciding the next steps. In addition to optimizing your management, this feature also makes it easy to display the numbers, either for your agency’s customers or for those who work with you.
Whether you are an account manager in an agency, a small entrepreneur, a digital influencer or the professional responsible for generating results with Instagram, automation will make your work much easier!
Instagram automation is not a follower purchase!
Many people still have this doubt: whether automation is allowed, whether it is spam or whether the followers are not real. All these ideas are myths.
Instagram automation is not a follower purchase! These are very different actions.
Understand automation in Instagram as software to make manual and repetitive actions happen automatically. With this, people will know that you have interacted with their profile and will choose whether to follow or engage with your profile or not. That simple.
The purchase of followers, in addition to never being recommended, brings fake followers, ie, inactive profiles or bots. That’s why it’s not possible to increase the tastings and comments on your images by buying followers: fake profiles do not interact.
In summary, while in Instagram automation you encourage the increase in actual followers who choose to follow you, those who purchase acquire fake profiles that will never contribute to the results that a business seeks.
What is the best automation tool on Instagram?
For all the advantages that automate can bring to happen, it is necessary a tool that is not complex to use, with accessible and clear reports and with a service and channels of support able to solve the doubts of the client.
Also, have good parameters for you to define your audience and track who is following you back or are not crucial to your success.
Marketing firms or agencies should consider the tools that allow managing multiple profiles.
Finally, features that facilitate management, such as the scheduling of posts and stories, need to be present in the tool.
By uniting the knowledge of your audience with relevant content and good tools, your Instagram profile will be a success!
Do you already use any automation tools on Instagram?